MEDIA SUMMARY

OUR EXHIBITORS ARE #1

...and we’ll advertise the show accordingly to ensure qualified shoppers.

Our total promotional spend is $XXX,000. Because of our strong relationships in the market with local media, we will acquire added value on top of this.

Check out the elements of our advertising campaign below…

The show is advertised on network TV, cable TV and online channels so that we are seen and heard whether people are watching local news, cable programming or streaming content.

Our partners include:

LIST

Radio

Our radio partners provide us with both terrestrial radio and streaming radio ads, so that we reach those listening traditionally or streaming on devices. We often have tie-ins and promotions (such as ticket giveaways or prize packages) that are sponsored by and touted on air by our radio station partners, bringing fun and excitement— and attendance.

Our station partners include:

• LIST

Direct Mail ticket stub

The show benefits from a trusted partnership with RE/MAX as well as a local real estate association. Buying a new home triggers home-related spending spikes; we reach people through our partners when they’re most inclined to invest in their homes.

home show attendees

Digital digital icon

Reaching people online ensures high numbers of advance ticket purchases. In addition to search engine ads, we also purchase programmatic ads through Google, and use advanced re-targeting tools. These top-performing methods, plus ads on local media partners’ sites, are successful traffic drivers.

Social

We buy paid ads on YouTube, Facebook, and Instagram. These platforms allow micro-targeted ads that yield interaction & engagement and reach more people than organic content alone. Follow us on social at: • @CalgaryHomeShows
• Instagram icon @YYCHomeShows

billboard

Billboards

We utilize billboards for awareness building. We purchase prime locations at major highway intersections for maximum effectiveness. The show goes BIG with its ads!

(INSERT PHOTO OF ACTUAL BILLBOARD)

Public Relations

We partner with a top PR firm in town and have existing relationships with the media. We will garner editorial coverage in print, web, TV, radio, and blog outlets that drive qualified traffic to the show. News stories about the show are a powerful attendance driver!